At Price Attack I worked as part of the in-house Marketing Team of 4 located at their Support Office. During this time I worked closely alongside the Local Area Marketing & Loyalty Co-ordinator to implement, maintain and update standardised artwork templates to simplify the overwhelming local area marketing process for Franchisees. This in turn helped Franchisees to achieve increased traction from their local area marketing campaigns, by providing them with promotional offer suggestions and high quality artwork that had proven to be successful for similar stores in the past. It also allowed the Marketing Team to streamline the process internally, which meant that I was able to process a higher volume of artwork requests on a day to day basis. We created a variety of ‘on brand’ design options for Franchisees to choose from, which still gave them the ability to customise the artwork to suit their needs, but also ensured that all of the local area marketing collateral for over 70 stores was in line with the approved brand guidelines.
In addition to this, I also worked on brand collateral, retail catalogue artwork, in store promotional signage, permanent in store display graphics, press advertisements, event theming collateral, website updates and eDMs.