Fringe & Bow
Fringe & Bow was born out of a need to fulfil a personal creative outlet and is dedicated to the makers who taught me everything I know. Crochet has always been my ‘weird thing’ and making things for people allows me to connect them with that side of me. Fringe & Bow allows me to combine all the things I love most about the design world with my handmade passion. Over the course of 5 years, the idea of setting up an Etsy store to showcase my handmade skills was firmly planted and slowly, but surely, the brand came together. The core idea behind the Fringe & Bow brand stems from the idea of ‘connection’. This ideology is demonstrated through the understated use of character interactions within the logo mark itself and the use of the tagline ‘Handmade Hugs’ reaffirms this underlying notion. Connection was chosen as a core brand value when I noticed the link between learning from someone and the act of making things for people. Both of these actions create a connection between people — even when they’re apart.