I was also responsible for developing the club’s new membership cards, based on the new rebrand direction. The client was after a premium card to encourage prime wallet position and to keep the brand in the customer’s mind. This was achieved through intentional design decisions, coupled with a specialised pearl wash finish.
Over time Greenbank RSL updated different areas of the brand to reflect the new brand direction. This included their new loyalty program ‘Fortuna Rewards’, for which I was responsible for creating their tier level information brochure (from the loyalty programs approved logo direction created by Energize Design’s Graphic Designer, Brendan Wilson). The client also wanted to extend the look and feel of the club logo into its cafe logo ‘ The Gardens’ and restaurant logo ‘The Grange’, which I was responsible for creating.