Kelley Bright, Bright Bodies owner, is Australia’s only multi-qualified nutritionist, dietitian, exercise physiologist, sports dietitian and naturopath. During my time at Energize Design, I was responsible for working with the Bright Bodies brand, this involved taking an existing brand identity concept for ‘Kelley Bright Weight Loss’ and recreating this logo concept to suit the present day ‘Bright Bodies’. This simple brand upgrade allowed the brand to open up its client base and appeal to a wider target market. From there it was a matter of bringing the brand to life through varying mediums. From basic stationery rollouts and pdf nutrition plans (available for purchase), to a new WordPress website based on an existing template (tweaked to suit the client’s needs) and finally MailChimp signup form integration through the website to increase their database via free downloadable giveaways.