Style Guide

After completing a visual analysis of the left of centre clothing and accessory store Mombasa, it was deemed that the existing brand did not fully encapsulate the company’s core values and beliefs. Based on these findings, preliminary recommendations were made in order to reposition the company within the current market. This style guide is designed to spell out the do’s and don’ts for the new Mombasa brand identity.

Mombasa Style Guide

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