Brand & Product Range Development
Fringe & Bow was born out of a need to fulfil a personal creative outlet and is dedicated to the makers who taught me everything I know. Crochet has always been my ‘weird thing’ and making things for people allows me to connect them with that side of me. Fringe & Bow allows me to combine all the things I love most about the design world with my handmade passion.
Over the course of 5 years, the idea of setting up an Etsy store to showcase my handmade skills was firmly planted and slowly, but surely, the brand came together. Fringe & Bow specialises in selling handmade knitwear products, such as scarves and homewares. All products are handmade and designed by me in Brisbane.
The core idea behind the Fringe & Bow brand stems from connection. This ideology is demonstrated through the understated use of character interactions within the logo mark itself.
The Fringe & Bow product range consists of handmade crochet and knitwear based products. There are plans to include scarves, cowls, beanies, mittens, cushions, blankets, wall hangings and necklaces in the future. All photography and styling is completed by me and provides an interesting challenge to improve my skills in these areas.
Fringe & Bow also allows me to improve my handmade skills by combining different techniques. For example, cushions combine my crochet skills with the opportunity to learn how to sew cushion covers with zippers and finally how to attach these two very different textures together.
Fringe & Bow has also created the opportunity for me to branch out into different areas of the eCommerce process, that as a designer I wouldn’t normally be across in such detail. For example, writing product descriptions, researching shipping profile requirements, inventory and order management, all via the Etsy platform (this includes both the traditional Etsy store setup and Etsy’s ‘Pattern’ website platform).
To build on the idea of connection, every point of the Fringe & Bow brand experience contains a light touch to keep the brand in the customer’s mind. This extra layer provides the opportunity for the brand to live on in people’s homes, through a personalised thank you postcard (which may be later displayed on a mood board), or branded calico bag that acts as product packaging (a personal favourite to repurpose and carry crochet projects in) and of course a cute ultraleather garment tag to remain with products through their life.
Fringe & Bow
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